Autumn 1923. Rue Vignon in Paris’s Madeleine district. Louis Lafont sets up a small boutique selling hearing aids and spectacles. For three generations, the great grandfather’s art deco spirit has set the standard when it comes to designing eyewear. Philippe, Louis’ grandson along with his Parisian fashion designer wife, Laurence, transforms spectacles into a genuine fashion accessory. The couple produced many innovative products and collaborated with major fashion houses such as Hermès and Chanel. This Paris institution now operates four boutiques under its own name and exports to over forty countries.